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Herbalife - Brand & Commerce site
The project involved developing an e-commerce and a brand site for Herbalife. The e-commerce was designed to provide a seamless shopping experience with features such as intuitive navigation, personalized recommendations, secure checkout, and integrated customer support. The brand site aimed to enhance the company’s online presence by offering comprehensive information about its mission, values, and product offerings.
Challenge
The app's cluttered interface made navigation and finding essential features difficult for users. The onboarding process was problematic, negatively impacting new user adoption rates. Additionally, the app lacked personalization and customization options, leading to a less engaging and user-friendly experience, and it was inconsistent with the company's brand guidelines.
Results
+600
12
117
The product page offers a user-friendly interface that allows easy navigation between product images and content. In addition to that a configuration panel on the left enables users to quickly select the flavor, size, and quantity of a product.
Each Herbalife Distributor has their own Homepage, with modules and content personalized for them, by them.
The product listing pages feature various screens to display all products, as well as categorized groups of products.
The checkout experience allows users to easily find their own Distributor, offering a seamless transition from the Brand site to the Distributor site. This clean and straightforward flow enables users to purchase products effortlessly.
Here's a quick video showcasing the team's achievements on this project.