Pearson:
Higher Ed adoption
Role
Industry
Duration
The Educator Product Detail Page (PDP) is a critical touchpoint in Pearson’s adoption pipeline. The primary objective of this redesign was to create an engaging, low-friction experience that empowers both verified and unverified educators to discover, evaluate, and adopt course materials navigating independently, since before this projects the only possible way to adopt was through collaborating with a sales representative.
Through targeted user research, the project focused on mapping the textbook adoption lifecycle, identifying critical information requirements, and resolving operational pain points across key educator workflows to boost confidence and conversion
I led the end-to-end design and research strategy for this initiative. My role spanned planning and executing user interviews, running usability tests, and analyzing quantitative behavior using VWO and Hotjar. I synthesized these research insights into a company-wide presentation to align stakeholders and finalize product requirements. Additionally, I spearheaded the integration of AI-driven design frameworks, created the final UI, and led User Acceptance Testing (UAT) to ensure production quality.
Discovery & planning
At beginning of the project I used Dovetail and Granola to record, catalog and analyze data from stakeholders and users interviews, and I used Cursor to create skills to automate a planning output, updating the product requirements in confluence in real-time based on the research data. with requeriments gathering context directly from Conflunce, Jira and Granola
Visual Design
Before doing each design task, I used Cursor to generate comprehensive PRDs by indexing context across Confluence, Jira, and Granola—synthesizing meeting transcripts, feature tickets, and documentation into a single source of truth. Passing this context into Figma Make allowed me to rapidly generate and test multiple layout explorations through interactive prototypes. Once the UI direction was locked, I used Cursor to build functional prototypes directly in our staging environment. Shipping real code instead of static Figma frames allowed us to test complex browser interactions early and hand off production-ready component code to engineering.
1
Discovery
I kicked off the initiative by gathering internal requirements and expectations from cross-functional squads to align on the initial vision for the new Educator PDP and adoption flow. Grounded in this context, I conducted in-depth interviews across two key cohorts: external users (Higher Ed Educators, University Managers) and internal partners (Sales, Marketing, Data Insights, and Operations). Concurrently, I ran unmoderated usability tests on the legacy experience to evaluate baseline task success rates, map user behaviors, and isolate critical friction points.
2
Key finding presentation
Synthesizing qualitative discovery data with quantitative behavioral analytics from VWO and Hotjar allowed us to build a comprehensive picture of user behavior. I presented these key findings to cross-functional stakeholders and facilitated a collaborative workshop to co-create the product vision, align on strategic priorities, and define our long-term UX roadmap
3
Design exploration
Guided by our core requirements, I leveraged Figma Make to build rapid prototypes and validate early user journeys and interaction flows. Once the navigation structure was locked, I used AI-assisted layout exploration in Figma Make to rapidly generate and stress-test multiple UI variations for each feature before transitioning into high-fidelity visual design.
4
Design Execution and implementation
With the design direction validated, I connected Figma via MCP to Cursor to bridge design handoff, converting newly created design system components directly into code within our staging environment for engineering review. Once the final designs were operational in staging, I led a thorough UAT process to validate core end-to-end user workflows, stress-test critical edge cases, and verify that live data feeds were properly integrated.
New experience
Persistent Side bar
A persistent sidebar scrolls with the user, ensuring the format selection and 'Adopt Now' CTA remain continuously accessible throughout the page experience.
Program highlights hub
With this new module the user can check tailored content from the book's author related to the book content.
AI content module
When users click the AI banner on the book cover, the page now automatically scrolls to this module, where they can watch an explainer video and access links for more information
Related products
This module streamlines access to program-specific resources, making it easy for users to find supplementary materials and related titles.
How to adopt
As part of the new Product Detail Page (PDP) rollout, this carousel introduces the newly implemented 'Adopt' feature to guide and educate users.
Marketing module
This dynamic module automatically surfaces relevant Pearson features, products, or promotional offers based on the selected book's available content.
